The rock-chic label founded by U2 rocker Bono and his wife, Edun, unveiled its new designs for the fall/winter 2013 season. Have a look!
The Edun fall 2013 collection from New York Fashion Week took us completely by surprise as we would have never imagined that Sharon Wauchob would select the grunge scene as the muse for this season.
Now, does this mean that it’s an unpleasant surprise? Definitely not, as anything that has to do with grunge has been a magnet for attention lately, and when the take on fashion includes some soft elements that gently tone down the fierceness and darkness characteristic to the style making it super wearable and urban-chic, that’s even better.
The Edun fall 2013 collection from New York Fashion Week took us completely by surprise as we would have never imagined that Sharon Wauchob would select the grunge scene as the muse for this season.
Now, does this mean that it’s an unpleasant surprise? Definitely not, as anything that has to do with grunge has been a magnet for attention lately, and when the take on fashion includes some soft elements that gently tone down the fierceness and darkness characteristic to the style making it super wearable and urban-chic, that’s even better.
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